So, knowing a thing or two about Google and AdWords from my time working for Google, I set out to answer a few interesting questions. The first is how many people are actually googling for me. Of course, I have a bit of statistics from Google Analytics on search queries that led the user to my homepage, but this only captures those that actually clicked the entry for my homepage, and there are many more search results.
My next approach is a bit more powerful for people with low search traffic. You can make an attempt to identify these people from afar by trying to find any paper trail that they may have left in their wake on social media or on blogs.
You can also set up a Google Alert for your name, although your mileage may vary if you're not a public figure or extraordinarily popular. Google Analytics can also show you the keywords that bring people to your site, which may also provide some insight.
While there is no way of asking Google directly whether or not anybody has googled your name, there are a few ways you can indirectly figure out who's googling you. Searching for yourself on, say, Facebook or Twitter may show you where you've been mentioned. If your circle is wide enough, you might actually dig something interesting up.
Of course, you will be notified if somebody mentions you with your handle or a link to your profile. It's unlikely you'll find many mentions of yourself publicly on social media unless you're a high-profile individual. Other social media sites like LinkedIn will sometimes show you when somebody has viewed your profile , which is arguably more valuable than simply knowing who has searched for your name.
These viewers will be anonymous for the most part, unless you pay for a premium LinkedIn account. Google Ads, formerly known as Google AdWords, is an advertising service by Google for businesses that want to display ads on Google search results and its advertising network.
There are a variety of ways to discover what keywords people are using to search online, including using free to use tools such as the Google Keyword Planner tool and Google Trends. To further understand the various features of Keyword Planner tool and start implementing detailed keyword research into your next ad campaign, read our guide on using Google Keyword Planner.
Keyword Planner is a free Google Ads tool advertisers can use to search for keywords and see the how a list of keywords might perform. Lean more about the tool here. Keyword research is vital for an effective Google Ads search campaign as it allows you to discover what keywords people are searching for, how often they are being searched and how much you or your competitors may have to pay for each keyword. Google Trends is a tool that lets you explore what the world is searching for by entering a keyword or a topic in the Explore bar.
It also shows the Daily and Realtime Search Trends. There are a multitude of factors to consider when it comes to doing keyword research effectively and choosing the right keywords for your campaign. Using Google Keyword Planner alongside Google Trends will help you better understand user intent and discover the keywords that will maximise your ad spend.
Utilise these Google Ads tools during the research phase of your campaign to maximize your chances of appearing on the first of the results pages with highly relevant ad campaigns.
With your keyword research lists defined, the next step is to incorporate your research within your campaign strategy to create compelling ads that lead to sales and conversions.
Relating your online ads to your potential customers will ensure your ads achieve maximum reach, whilst effective messaging will help you succeed in your industry and create a Google ad that stands out on the search results pages. Well-selected keywords are the foundation of a Google Ads campaign and as much as your customers are already looking for you, you need to help them find you at exactly the right stage.
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It shows what people are searching for online and the amount of times, per month, a specific keyword or phrase has been searched.
With this data, you are able to tailor your campaigns to ensure your online ads will be relevant to your potential customers and be able to find them with the right keywords, especially as you can also search by geographical location. This will also help improve your chances of appearing at the top of the search engines for specific terms you are bidding on as part of your overall online marketing strategy. Google Trends — Google Trends shows search interest of a particular topic or search term over a period of time, across various regions of the world and in a variety of different languages.
This trend data can be filtered with either real time searches from the last seven days or non-real time. A dataset that can go back to a set period of time from up to 36 hours ago, depending on the amount of and type of data you want to look at. London Review of Books Learn how display ads led to increased subscriptions Read their story. Keyword tools and research helps you to: Discover what search terms and keywords people are using to find your website.
Identify potential areas where content might be missing along with opportunities to drive traffic to your website. Determine your ad spend based on how many clicks you can expect to get per keyword for your budget. How to select the right keywords for your campaign There are a multitude of factors to consider when it comes to doing keyword research effectively and choosing the right keywords for your campaign.
To find the right keywords, consider the following in Keyword Planner: Brand terms — Keywords containing your brand name. Generic terms — General keywords with a wider scope. Share this with your network. Do you think someone may find this useful? Let them know today.
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